Luxury in the age of the corona virus is not even on the minds of many of us …
Yet, by all accounts, for a handful of Indians, luxury is all they think about. They wanted to take their routines of social distance and protection measures to a whole new level. Counting on the love for jewelry that the inhabitants of this nation cultivate, one owner of a jewelry store in the city of Surat, now sells gold masks and models decorated with diamonds, which are worth between $2,000 and $6,600. The owner, Dipak Choksi, came up with this idea when a customer visited him wanting to order special masks for the bride and groom and their upcoming wedding.
Since face masks have become something like a fashion accessory, Choksii decided to create a truly unusual assortment. “When the prevention measures were relaxed, one customer was looking for unique masks for the bride and groom. We gave this task to our designers, so that they could create two truly ornamental pieces. Then, we made a few more, hoping that future brides would want to buy them in the coming days, “Choksi said.
He claims that his jewelry store uses pure diamonds to make its masks and guarantees that the materials used meet the standards set by the government, with the aim of preventing the spread of the virus. The jewelry store also guarantees its customers that they can use the precious stones from their mask to decorate other pieces of jewelry when the epidemic is over.