McDonald’s and designer Anna Sui are celebrating the Lunar New Year with the release of Year of the Dog envelopes.
This series of limited edition lucky red envelopes is created as a celebration of McDonald’s new $1 $2 $3 Dollar Menu, which offers customers several delicious and craveable McDonald’s items at a compelling value.
Red envelopes, also called lai see or hong bao, are traditionally stuffed with money and handed out to colleagues, friends, and family during the festival.
Inspired by the $1 $2 $3 Dollar Menu and the 2018 Year of the Dog, Sui incorporated value-themed well wishes along with original artwork of popular Asian dog breeds, including a Pug and Shiba Inu, which have been seamlessly blended into the designs with her signature style.
Fans will have the chance to get their own red envelopes on Tuesday, Jan. 23, 2018 starting at 1:23PM at Japantown Peace Plaza in San Francisco, where McDonald’s will unveil a $1 $2 $3 Dollar Menu-inspired arcade game that incorporates Sui’s designs. All participating players will receive a set of Anna Sui x McDonald’s Year of the Dog red envelopes while supplies last and have the opportunity to win additional prizes.
For customers unable to receive a red envelope in San Francisco on Jan. 23, McDonald’s is teaming up with Leenda D (@LeendaDAvenue) and Miss Gina Darling (@MissGinaDarling), who will be giving away limited quantities through fun social media sweepstakes.