Beer is probably the most popular alcoholic beverage in the world, and certainly one of the oldest means of enjoyment. There is so much types of beer that we can not even count them, but one brand is set aside for something really special. It is a new Japanese beer “Precious,” which supposedly can make you younger and more beautiful.
Japanese brewery – Suntory claims that their product contains collagen – a natural protein that keeps the skin taut, fresh and youthful. As people age, collagen supplies are consumed, which is one of the main reasons why people get wrinkles.
Beer Precious, contains two grams of collagen per can and is primarily intended for women.
“Men now know whether the girl drinking Precious!” – is one of the bizarre advertisement for a new beer.
Products that contain collagen are already popular in Japan for years: for example in restaurants – the most popular is food with naturally high amount of collagen, such as pig’s feet, fins of sharks or chicken skin.