The inspiration for cosmetic products has even spread on social media. Yves Saint Laurent has designed a limited edition eye shadow palette dedicated to brand’s loyal Facebook fans. Really smart way of connecting with consumers!
As a “declaration of love” to its fans, YSL Fragrances & Beauty has designed the Pure Chromatics Devoted To Fans palette, which “weaves together the now highly identifiable Facebook blue with the luxurious Yves Saint Laurent design.”
The Devoted to Fans palette boasts a “Facebook blue” cover, and features Pure Chromatic eye shadows in shades of blue, grey, white, and black. It will be available exclusively via YSL Facebook page, which has over 341,000 fans, starting on July 19. Just 1650 palettes will be offered worldwide, and each fun who buys the Devoted To Fans palette will receive “privileges” such as exclusive information, perks and services through their Facebook feed and in store.