Zenith partnered with British luxury automaker Land Rover in 2016, launching a limited-edition chronograph watch with design elements inspired by the brand’s Range Rover all-terrain vehicle (launched in 1969, the same year as Zenith’s groundbreaking chronograph movement, the El Primero). The second timepiece inspired by the brands’ collaboration is here.
The new Chronomaster El Primero Sport Land Rover BAR edition incorporates the best of Swiss technology and innovation together with British design inspiration.
The watch has inherited the DNA of the famous 1969 El Primero, which remains one of the world’s most precise series-made chronographs – developed and produced by the Manufacture founded in Le Locle in 1865 and that has won 2,333 chronometry prizes in its century and a half of existence. The 45 mm-diameter steel case houses the famous El Primero 400 B automatic chronograph movement, featuring an integrated column-wheel construction and beating at a cadence of 36,000 vibrations/hour. The new model is water-resistant to 200 metres and equipped with a new black rubber strap coated with carbon fibre, the same material as certain parts of the team boat. The case-back also bears Sir Ben Ainslie’s lucky number, three, which has featured on all his winning boats.
Zenith and the new Chronomaster El Primero Sport Land Rover BAR will be supporting the Land Rover BAR team during the entire thrilling adventure and the goal of taking the America’s Cup, the oldest international trophy in world sport, back to British waters for the first time in 165 years.
Limited to 250 pieces, the Zenith Chronomaster El Primero Sport Land Rover BAR Team Edition is priced at $8,100.