One of the advantages of Vertu phone next to indestructible (only diamond can scratch screen made of sapphire), is the “concierge” that connects you to a global team that can help you in every part of the world find everything you want. Vertu, the luxury smartphone manufacturer, started selling the first Android phone Vertu Ti, with the price of a whopping $9,600.
For that price you get a smart phone that works on the 1.7 GHz dual-core Snapdragon S4 processor, 1GB of RAM, 64GB of memory for data storage, support for NFC, 8MP rear camera with which you can record 1080p video and 1.3 MP front camera. The screen is too small by today’s standards, and the diagonal is 3.7 inches with a resolution of 480 × 800 pixels. The phone runs on Android 4.0 Ice Cream Sandwich.
Designer Vertu Hutch Hutchinson says that the main problem was that the old version did not support 4G technology. Until last year the owner of the phone was Finland’s Nokia, which has been using the Symbian operating system. New Vertu, in addition to the standard titanium frames and display of sapphire have the Android operating system. The main reason for this choice is that Android (covering 60 percent of the market) are easier to integrate with other devices. Hutchinson points out that Vertu has no intention to engage in technological innovation, but also to possess the best technology. In addition, the company is not interested in the mass market.
For 10 years the company has sold only 326,000 phones. Small market presence enables high price phones. Each phone “Vertu these” hand-assembled. Name and signature of the person who entered into the phone a laser engraved on a metal rack in which to insert the SIM card. They can be purchased in 500 stores worldwide, of which 70 are company Vertu stores.
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