Rihanna Glitters in New MAC’s Glamorous Viva Line

MAC Cosmetics has teamed up again with Rihanna for the launch of a new glamorous Viva line. The 25-year-old star is a new face of Viva Glam, having designed a new collection of lipstick and lipgloss, known as lipglass, that is launching this January as part of her MAC’s Viva Glam collection. MAC will donate 100% of the purchase price to fighting HIV and AIDS.

Rihanna and MAC readying Viva Glam

Earlier this month Rihanna tweeted a sneak peak of her latest project – “Here’s my new AD Campaign with @MACcosmetics for #VIVAGLAM !!!”Coming soon to #staytuned’ and she added “#VIVAGLAM #MACgirlz.’

This latest collaboration between MAC and Rihanna came about after the success of RiRi Woo – a true matte red lipstick from her 2013 line with MAC. The newest color might look like RiRi Woo, but is more matte red with a hint of purple, creating a richer, more velvet-like red finish.

According to Rihanna the difference between these two products comes down to “a little bit of frost, so the texture is more shiny – not as matte as RiRi Woo.”

Rihanna also revealed in her Instagram caption that the new lipstick will be hitting stores in January.

She wrote, “#VIVAGLAM @MACcosmetics #RIRIheartsMAC #January2014 !!! We really worked to make this one of a kind for VivaGlam, right down to the packaging, which has never been done! So shoutout to @MACcosmetics and #ViViaGlam for going all the way with this!!”

Rihanna and MAC readying Viva Glam


Written by Slamchica

Aleksandra Arsenovic graduated with a degree in economics and has a master degree in tourism. Since she worked as a travel agent, she has traveled around the world and developed an interest in luxurious hotels and exotic destinations. As a big fashion fan, Aleksandra loves expensive and luxury fashion items. As an editor of Extravaganzi she shares her knowledge about travels, fashion and accessories.

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