Its cooperation with top professional athletes BMW has decided to extend into segment beyond the luxury sports model. The company noted that professionals in martial arts and rugby for example, wear a mouthguard, and has decided to invest precisely in this segment. After years of research, on the market you can find the first mouthguard inspired by BMW’s sporty line. These specially modified mouthguards are made entirely from ethylene-propylen-dien rubber, the standard protection in the door seals of all BMW models.
This development uses tyre tread technology for extra grip as well as BMW’s signature “kidney grille” between the front incisors acting as an elegant respiration vent.
How it looks like in practice, look at the attached video, where it is tested by the famous rugby player Chris Robshaw.
