Chanel’s new line of fine jewels will be available to order on the internet, as Net-a-Porter launches a dedicated online pop-up shop. This shop will offer Chanel’s new Coco Crush collection before it enters Chanel stores. Inspired by the matelassé (quilted) effect found on so many of Chanel’s luxury leather accessories, the limited-edition, six-piece collection comprises five rings and a cuff in 18-carat white and yellow gold.
Alison Loehnis, Net-a-Porter, president, expressed her excitement at the new partnership: “Chanel is a brand that we admire greatly and we are incredibly honoured and proud to partner with them on their first ever fine jewellery ecommerce project. This fabulous collection completely embodies the unequivocal chic Chanel spirit – classic, modern and timeless – that is sure to resonate with the Net-a-Porter customer.”
Rings are expected to be priced at between $2,133 and $3,520, with the cuff priced at $20,580. The store will open this Wednesday and last for three weeks.
