L’Oreal by Chopard – World’s Most Expensive Lipstick

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L’Oreal is celebrating the 30th anniversary of their signature Color Riche lipstick teaming up with Chopard. Swiss-based luxury watch, jewelry and accessories maker was in charge to bejewel the case of the lipstick and the result is an exclusive jewelry like lipstick tube that was unveiled during Cannes Film Festival. The single gold piece (there’s only one) – was painstakingly crafted by Chopard’s artisans, with each individual ruby applied carefully by hand. After being displayed at selected events, L’Oreal by Chopard will be auctioned off for charity.