Barneys New York has announced the completion of its new downtown flagship. The opening in Chelsea on 7th Avenue between 16th Street and 17th Street marks the return of the store to the same block that the company was founded on in 1923, and where it maintained an iconic presence through the late 1990’s.
Designed by award-winning New York-based architectural firm Steven Harris Architects, the new 55,000 square foot flagship, spanning five floors, will include men’s and women’s RTW, footwear, accessories, cosmetics, a Blind Barber barbershop, and a Freds restaurant, with a luxurious and modern aesthetic consistent with the Barneys New York brand.
Barneys New York New Chelsea Flagship
Barneys’ new flagship is delicately balancing the location’s historic roots – local architects were tapped to rebuild an updated version of the original store – with modern technology. State of the art technology and mobile applications enhance the selling experience; beauty and shopping services will cater to those who value time as a luxury; and the restaurant is a nod to Freds on Madison Avenue, but with a menu all its own that emphasizes drinks and small plates. The Downtown flagship will carry the curated and discerning edit of merchandise for which Barneys New York is known, and will reflect a neighborhood luxury shopping experience. Top designers such as Dries Van Noten, Givenchy, and Saint Laurent will be available, as well as XO “Exclusively Ours” brands such as Baraboux handbags, and fragrances from Douglas Little. The Downtown flagship will also launch exclusive capsule collections from Valentino, Alexander Wang, Elder Statesman, and Sidney Garber, among others.
Barneys New York New Chelsea Flagship
