Sotheby’s Brings VR To Its Customers With Its Surrealist Artworks
Sotheby’s teamed up with FGreat Studio to bring Virtual Reality (VR) to its customers and potential purchasers of wonderful artwork. They will be able to ‘step inside’ some of the auction highlights thanks to an innovative Virtual Reality experience.
The auction house has become the first to commission designers to create a 360 degree experience, translating the original paintings into a lived experience through Occulus Rift headsets.
Four separate VR programmes will showcase its four key works including Salvador Dalí’s Moment de Transition, with the painting estimated at £6.8 million.
René Magritte’s Le Repas de noces will bring a lion to life, underneath the painting estimated at up to £1.2m. The two other experiences will detail André Masson’s Hotel des Automates, estimated at up to £2m, and Paul Delvaux’s Filles au bord de l’eau at up to £2.2m.
Later this week, Sotheby’s will sell Surrealist work and its VR video is helping to market this work. Versions of the videos are now available to view online.