After Batman, Super Mario and Pokémon, RJ-Romain Jerome now welcomes Hello Kitty to its Generational Icons collection. Designed specifically for ladies, in collaboration with Sanrio, Romain Jerome RJ X Hello Kitty Watch is available in three versions. For this new collaboration, both brands found common ground in the concept of happiness and putting a smile on somebody’s face.
To mark RJ’s first women’s only collection, the brand is paying tribute to an undeniable iconic figure. Both the strong personality built around the Hello Kitty character and the unchanged – thus recognizable – design make her a cross-generational symbol for women of all ages. With it, Swiss luxury watchmaking meets Kitty in an ultimate Kawaii collaboration. Kawaii (cute/adorable) is a prominent aspect of Japanese pop culture, personal appearance and behaviour.
RJ is offering the perfect setting for Hello Kitty through the brand’s most distinctive case, the Moon Invader. The more neutral steel case, unique to the 40 mm models, helps emphasize Hello Kitty placed at the center of the highly-crafted dial.
The limited edition watch is powered by the self-winding RJ003-A calibre, based on the trustworthy Valjoux 7750. The movement is produced with La-Joux-Perret and shows hours and minutes only with rhodium coated openwork hands with luminescent tip.
The watch comes with a soft white rubber strap with pin buckle, as well as a complimentary pink rubber strap. It is released in in three limited editions of 76 watches: Steel; Steel with a diamond-set bezel set (70 diamonds; 0.71cts) for the ‘sparkle’ edition and Steel with diamond set bezel and Hello Kitty applique for the ‘full sparkle’ edition that was not available when we shot the watch.
Overall, there is a beautiful harmony and balance between the sophistication of the model and Hello Kitty’s pink outfit and world-famous bow.