Dubai, known for opulence and cutting-edge automotive tastes, welcomes the world’s first BRABUS Boutique on February 16, 2024, promising an extravagant experience for automotive enthusiasts. The grand opening is set to feature the global premiere of the BRABUS ROCKET 1000, a hybrid supercar that boasts a staggering 1,000 horsepower, making it the most powerful BRABUS vehicle to date.
Location and Ambiance: Situated in the heart of Dubai at the City Walk lifestyle space near Sheikh Zayed Road, the BRABUS Boutique adds a touch of German luxury to the prestigious Middle Eastern boulevard. This exclusive outdoor shopping mall, surrounded by world-renowned luxury brands and upscale dining establishments, provides the perfect backdrop for the inauguration of this automotive haven.
Beyond Supercars: The BRABUS Boutique transcends the traditional showroom experience. In addition to showcasing high-performance automobiles, the boutique introduces visitors to BRABUS Marine’s exclusive luxury day boats and the exhilarating BRABUS 1300 R motorbikes. The space is meticulously designed to cater not only to fans of powerful cars but also to those seeking marine and biking adventures.
Personalization in 3D: Prospective buyers are in for a treat with the “BRABUS Configuration Space,” an innovative tool allowing customers to virtually design their dream car in 3D. With expert assistance from BRABUS sales professionals, visitors can customize various Mercedes-Benz, Porsche, or Range Rover models, selecting colors for both the exterior and interior. The configured dream car is then presented in high resolution, bringing the personalized vision to life.
Sensory Experience: The BRABUS Boutique offers a tactile experience for enthusiasts. Showcasing the finest leathers and Dinamica microfiber used in crafting BRABUS MASTERPIECE interiors, visitors can choose quilting designs and perforation patterns from a rich selection. Exclusive components like BRABUS Monoblock wheel designs and the latest apparel and accessories from the BRABUS Fashion Collection are also on display, allowing customers to immerse themselves in the world of BRABUS luxury.
Craftsmanship at its Core: The boutique, a true embodiment of BRABUS DNA, prioritizes individual advice for the discerning local clientele. The “BRABUS dream car” comes to life at the BRABUS Middle East LLC headquarters, equipped with a modern workshop and an in-house upholstery shop staffed by skilled craftsmen. The subsidiary ensures a seamless experience, from dream car conceptualization to realization.
Global Expansion Plans: Constantin Buschmann, CEO of BRABUS Group, expresses the brand’s commitment to providing a first-hand experience of the iconic “1-Second-Wow Effect.” The BRABUS Boutique in Dubai marks the beginning, with plans for further boutiques in key metropolises worldwide in the coming years.
The BRABUS Boutique not only brings luxury automobiles to Dubai but also redefines the showroom experience, offering a multisensory journey into the world of BRABUS.
