Bang & Olufsen enriched their wide range of audio products with new product for our enjoyment, partnering with Pepsi. Danish audio and video company produce some exclusive designs of its Form 2i and BeoPlay H6 headphones as part of Pepsi’s “Live for Now” Capsule Collection. This collection which includes three new versions of already mentioned devices emerged as collaboration with a series of artists, retail partners and Pepsi. The Live for Now capsule collection is a first for Pepsi’s larger, worldwide soccer campaign, “The Art of Football.” The campaign is described as a link between the art and sporting world.
“In summer 2014, fans will come together to experience and celebrate the energy and spirit of the game of soccer, and B&O Play will now be a part of that history,” said Kathy Thornton-Bias, president of Bang & Olufsen America Inc., Deerfield, IL.
“We are happy to be affiliated with such a project, where our Live for Now edition/collection of headphones will be available to new audiences and retailers who are involved in the project,” she said.
Artwork from Ricardo AKN (Brazil), Merijn Hos (Netherlands), Zosen (Spain) and Hattie Stewart of the UK will feature in the new line of limited-edition headphones from B&O Play.
The collection will be available at several audio outlets and retailers, and dropped May 26th.
