Beyonce and the British retailer, Topshop announced a collaboration which will result in new line of athletic streetwear. This new fitness and streetwear brand “will encompass clothing, footwear and accessories across dance, fitness and sports categories ensuring a dynamic fusion of fashion with the highest levels of technical performance.” This 50-50 partnership company called Parkwood Topshop Athletic Ltd., which probably means that Beyoncé is actually seeing a 50% cut of profits on the line.
“I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for its fashion credentials and forward-thinking. Working with its development team to create and produce a technical and fashion-led collection is exciting and I’m looking forward to participating in all aspects of this partnership,” said Beyonce in statement, according to online Vogue. The line will hit Topshop retailers in Fall 2015.