The last thing spiced up by Alexander Wang is Evian water. French mineral water company has commissioned fashion designer Alexander Wang to design the brand’s latest bottle. This is the ninth time Evian has collaborated with the fashion world to create a new design for its water bottles. Evian natural mineral water sourced from the French Alps is now bottled in Wang’s two designs. His two bottle designs feature black and white bar codes, something he’s featured in his own collections in the past, and felt apropos.
“There’s a little bit of irony to it,” said Wang, noting the project’s inherent conscious coupling of consumption.
Each of the bottles will be sold in Prestige PET and glass configurations, each of which will undoubtedly appeal to Wang’s downtown chic clientele.
“Mineral water is about everyday consumption but [also] premium dimensions with the iconic glass bottle. That’s something that’s close to Alex’s universe,” said Laurent Houel, Evian’s global brand director. “He’s also about everyday fashion that’s accessible and approachable, but with a very strong design integrity, so we really feel it’s a great match in terms of the spirit between brands.”
Evian by Wang will be presented at Wang’s spring fashion show. The bottles will be distributed in hotels, restaurants and shops beginning this month.