Nothing surprising in this day and age of technology. You can literally do everything without moving your buttocks from your armchair. Gucci’s latest maneuver is launching the new “digital flagship” which allows you to explore a store space of the brand’s first European men’s flagship store, in the Brera area of Milan. The 500 sqm+, three-level store, which opened in June this year, is the first-ever Gucci flagship dedicated to men. Now, it is available for online search via the Google Maps app on your phone.
This privilege is available on both Google Android and Apple devices, and there’s another cool feature: you can use your phone’s accelerometer to browse. Gucci’s fans can now scour the VIP section with plenty of Made to Measure suits and Made to Order shoes thanks to brand’s alliance with the Google Business Photos project.
Just head to your Google maps app, type in “Via Brera, 21, 20121 Milano, Italy,” and start exploring!