With 37 locations all around the world, including four already in the U.S., it was only a matter of time until the first Ferrari Store in New York was going to open, and it now has. The Ferrari Store of New York officially opened its doors on June 24th, unveiling a retail space offering an array of branded apparel and lifestyle products.
The 200 square foot store sits smartly next to the Ferrari showroom. As expected the opening of the store was a gala event attended by the high profile Ferrari folks and customers. Also present were New York’s elite as well Hollywood celebrities. Relevant cars in Ferrari’s history such as the 1959 250 California and a 1984 GTO, together with the current range like the brand new 458 Italia, the Ferrari California, the 612 Scaglietti, and the special limited 599 GTO made for a unique display at this opening event.
Designed by Italian architecture and design firm Studio Iosa Ghini, the space is meant to evoke the speed of a Formula One car. A white glass front wall lures passersby with videos and graphic panels, allowing clear views to the entrancing interior. The Ferrari Store aims at becoming a strong attraction for the Ferrari brand as it pays homage to its 60-year history of racing and luxury. Visitors can discover a wide range of Ferrari products from lifestyle and collections dedicated to Formula 1 and GT enthusiasts, children and collectors. Miniatures and models from each era, a display case showcasing a crankshaft, valves and a piston, and the Cavallino collection of accessories and sportswear adorn the space.
This store is a must visit for every Ferrari fan.