Garmin Ltd, popularly known as Gramin is an American multinational technology company that is best known for its specialization in GPS technology development for its use in automotive, aviation, marine, outdoor, and sport activities and utilities. Due to their development in wearable technology, they have also been competing with activity tracker and smartwatch consumer developers such as Fitbit and Apple. But, with the Fenix (fēnix) luxury watch, the company enters the Luxury Watch market.
fēnix Chronos is refined GPS timepieces for the athlete adventurer in you. It is premium multisport watch with durable metal housing and a high-strength, scratch-resistant sapphire lens. Elevate wrist heart rate technology measures heart rate at the wrist, giving you the option to monitor your heart rate without wearing a chest strap.
fēnix Chronos is available in 3 distinctive styles: steel with vintage leather band, steel with brushed stainless steel band and titanium with brushed titanium hybrid band. Each watch design features advanced GPS and GLONASS satellite reception, smart capabilities, rich materials and styling plus outdoor/training feature sets that differentiate them from other luxury watches on the market.
The sapphire lens offers superior hardness and scratch resistance. Plus, the bright, extra-crisp, full-color Garmin Chroma Display features LED backlighting for great visibility in all lighting conditions. Water-rated to 100 meters, each fēnix Chronos model has a battery life of up to 25 hours in UltraTrac mode, 13 hours in GPS mode and up to 1 week in smartwatch mode (all depending on settings). Access to the Connect IQTM store allows customization of watch faces and data fields and provides downloadable widgets and apps. It comes priced at $1,500, $1,000 and $900, respectively.