Unveiled at the Frankfurt Motor Show, a concept version of the new Infiniti Q30 – not a coupe, not a hatch and not a crossover – it’s a new product designed to appeal to younger customers who are less likely to follow tradition and actually desire to disrupt convention to create their own unique experiences.
According to Infiniti’s marketing director, Hugues Fabre, “Younger customers are coming into the premium segment with their own attitude toward premium-ness. They are looking for intense, authentic experiences, and they are willing to bend the traditional codes of luxury and disrupt convention to create better and more customised experiences. We believe these customers deserve a premium product of their own. Q30 Concept explores that possibility.”
Based on Mercedes’ new front-drive A-class platform, the Q30 features a slightly raised ride height, sweeping roofline and confident styling. It will be the first model overseen from start to finish by the brand’s director of performance and three-time Formula 1 world champion Sebastian Vettel. New concept will incorporate elements of the Audi A3 and Q3. Cues from the A3 come in the form of a sweeping roofline and hatchback proportions, while the Audi Q3 is reflected in the raised ride height and slightly elevated driving position.
Infiniti’s trademark styling elements are on full display here, from the radically kinked C-pillar and Q50-inspired headlights and grille, to the dramatic character lines on the profile. The interior has obvious asymmetric shapes and features on the dashboard and detailing with a lot of violet lighting, bronzed touchpoints and creamy leather.
Infiniti’s Q30 concept is described as 95 per cent faithful to the 2015 production version on both exterior and interior styling.