Two American icons, Jack Daniel’s and Frank Sinatra are together once again. Famous singer and actor, who died 14 years ago, was a big enjoyer of Jack Daniel’s, and often referred it as the ‘Nectar of the Gods’. Sinatra used to toast to the audience with a glass of Jack Daniel’s in his hand during his stage performance from 1950s to the 1990s. So, Jack Daniel’s Tennessee Whiskey paying tribute to its one of the biggest fans by launching a new ultra-premium Jack Daniel’s in association with Frank Sinatra Enterprises (FSE). “Dad would be very flattered by the association,” Frank Sinatra Jr. said.
This special Sinatra Select whiskey, bottled at 90 proof and in a specially designed one-liter bottle is expected to sell for at least $150 per bottle at duty free outlets worldwide and high-end retail stores in the U.S. The premium package also includes a specially designed gift box and book about relationship between Jack Daniel’s and Frank Sinatra.
Jack Daniel’s Sinatra Select is aged in special “Sinatra barrels” at the brand’s distillery in Tennessee, and resulted with darker amber color than classic Jack Daniel’s.
“This fine Tennessee Whiskey, or Old No. 7 as he referred to it, was a favorite part of my father’s life and he loved both sharing it with his friends and introducing it to new acquaintances. I’m very pleased to continue to be a part of the Jack Daniel’s family and feel the introduction of Sinatra Select is an appropriate tribute as we near my father’s 100th birthday in 2015,” said Sinatra, Jr.