James Bond’s iconic “Shaken, not stirred” in the British spy’s next film, “Spectre” will be Belvedere Vodka. The Polish spirits brand, Belvedere signed a multi-million pound deal with Sony Pictures to promote its vodka. Sony Pictures described the partnership as “a perfect match”. “James Bond’s cool attitude and stylish sophistication have always gone hand-in-hand with his choice of vodka martini,” a spokesman said.
Special for this occasion, to celebrate 007 vodka martini, Belvedere has created two1.75l limited edition bottles. A limited edition bottle features an image of the MI6 headquarters at Vauxhall Cross, produced “with the cooperation” of the intelligence agency.
Belvedere’s campaign will include PR, events and traditional advertising, including TV, in-theater and digital ads.