One of the greatest rappers of today Jay Z will cooperate with well-known chain of shops Barneys, for their traditional Christmas campaign. In the past years,that honor was given to artists such as Lady Gaga and Disney, and for this year the rap mogul was the best choice. It seems that music is not the only thing that Jay Z is interested in, and the fan ‘s reactions since the news was announced is great, so there is no doubt at the success of this campaign. Inspired by the spirit of New York, the collection will be realised as limited edition.
This exclusive 30 piece holiday collection boasts pieces by Lanvin, Rick Owens, Proenza Schouler, Balenciaga and Balmain. The prices of some pieces from the collection are in range from $70 to $58,000. A quarter of the profits will be directed to the Foundation, which provides scholarships to gifted children growing up in difficult social and economic conditions.