The California Gurls star, Katy Perry has joined Electronic Arts in an “xtensive and exclusive creative collaboration for the video game giant’s popular franchise, The Sims. A new expansion pack, The Sims 3 Showtime Katy Perry Collector’s Edition, will feature the singer through in game content and virtual goods. It will allow players to rise to stardom by making their Sims singers, acrobats and magicians, or even moonlight as a DJ and will include a Katy Perry themed hairstyle, fashions, guitar, fruit-themed stage props and an exclusive poster.
Katy Perry will work closely with The Sims Studio to create accessories, clothing, hairstyles, furniture and props in The Sims games that truly celebrate the imagination that she brings to her performances, music videos and life. Katy Perry will also be featured throughout The Sims television advertising campaigns, online communications and retail marketing around the world.
I love how you’re able to play out different stories through your Sims characters – giving them different careers and watching them succeed, said Perry. It’s cool to see the Sims’ stage performances in The Sims 3 Showtime decked out just like my California Dreams Tour – even my cotton candy video screens are in there! I always like to think of myself as a cartoon, and now I’m a Sim!
In The Sims 3 Showtime, the latest expansion pack to the critically-acclaimed The Sims 3, players can venture into a new world and play out a rags-to-riches story with their Sims as they become superstar singers, acrobats and magicians, or even moonlight as a DJ. Players can watch their Sims rise to fame – or go down in flames – as they perform on stage in front of cheering crowds in all new venues. On the way to the top, players will have more tools to tell their Sims’ stories the way they want to including the ability to customize stages, create Sims with all-new clothing options, traits, skills and lifetime wishes and interact with objects like the new pool table, karaoke machine and mechanical bull. New connected features allow players the opportunity to share their big moments and connect with friends and fans of The Sims like never before. Using the all-new optional SimPort feature, players can send their Sim on tour to perform in their friend’s world. Along the way, players can earn achievements for accomplishing special challenges that will be rewarded with new badges and that can be viewed and shared on the new in-game player profile and wall.
The 27-year-old singer hasbecome an international sensation with hits like I Kissed A Girl, Hot N Cold, Teenage Dream, E.T., The One That Got Way, among many others. The pop star is the first in history to spend 52 consecutive weeks in the top 10 of the Billboard Hot 100 and her third studio album, Teenage Dream, debuted at number one on the Billboard 200 and has produced five chart-topping hits.
This isn’t the first time Katy Perry’s found a place for herself in video games. Her music appeared in Just Dance 2 and Just Dance 3, and actually featured quite prominently in the ads for Just Dance 3.
The game is set for release in March 2012, but The Sims enthusiasts can pre-order the game now. In addition to the Katy Perry themed Collector’s Edition, a Limited Edition version of The Sims 3 Showtime, that doesn’t have her sim or any of her content, is also available for pre-order.