LABEL 5 Kicks Off an Instagram Photo Contest – CatchThe5

Leading Scotch Whisky Brand LABEL 5, is launching the 3rd of September a great competition through its Facebook page, which invites its worldwide fans to take a picture which echoes, according to them, the number 5, to get a chance to win a 5-day trip to New York City!

LABEL 5 unveils an original and interactive campaign built on the legendary number of LABEL 5, which celebrates creativity and the WorldMix spirit! The contest is all about inspiring photos taken using Instagram. Because, inspiration could be everywhere! You can find a 5 in the streets you go, the movies you watch, the games you play, the group of friends you are…

With this exciting campaign, LABEL 5 is looking for talented photographers from different countries and entices people to share their vision of the number 5 on the Catchthe5 application available on the official Facebook page. The 2-month competition is running from September, 3 and will run in many countries across the world including Poland, Australia, Ghana, Japan, Lebanon, and Belgium. 5 winners will be selected by a special jury, winning a fantastic prize: the once-in-a-lifetime opportunity to star in a web series during a 5-day trip in New York City.

To enter, it’s very easy! First you need to become a fan and join the international community of LABEL 5 fans. Then you take a photo that you think best represents the number 5, you upload it to Instagram with the tags #Catchthe5 and #NYC, (there is no limit to the photos you can enter) and finally visit the LABEL 5 Facebook page on the 20th of December to know if you will be a part of the WorldMix Experience web series. The 5 winners will star in the web series broadcasted on the Facebook page from April 2013.

May the odd be ever in your favor… To get started and find out more go to and click on the Cathchthe5 tab to register for the competition.

Who wouldn’t want to take part? – LABEL 5 encourages to drink responsibly.

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