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Leica M designed by Jony Ive and Marc Newson for RED Sold for $1.8 million at Sotheby’s

A one-of-a-kind Leica M camera designed by Jony Ive and Marc Newson sold for $1.8 million during Sotheby’s auction to benefit Bono’s (RED) Global Fund to fight AIDS in Africa. The sale exceeded all expectation totaling more than $13 million. A unique Leica Digital Rangefinder Camera is also one of the world’s rarest cameras, with only one copy in existence.

The Jony Ive-Marc Newson-designed Leica M for (RED) fetches $1.8 million at Sotheby’s

It features a magnesium die-cast body, a commemorative inscription recognizing Ive and Newson, as well as anodized aluminum components unsurprisingly in the vein of many Apple products. In addition to this camera, specifically produced for the RED auction was a unique white and red Steinway & Sons grand piano, which fetched $1.9 million.

The Jony Ive-Marc Newson-designed Leica M for (RED) fetches $1.8 million at Sotheby’s The Jony Ive-Marc Newson-designed Leica M for (RED) fetches $1.8 million at Sotheby’s The Jony Ive-Marc Newson-designed Leica M for (RED) fetches $1.8 million at Sotheby’s The Jony Ive-Marc Newson-designed Leica M for (RED) fetches $1.8 million at Sotheby’s The Jony Ive-Marc Newson-designed Leica M for (RED) fetches $1.8 million at Sotheby’s

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Leica M designed by Jony Ive and Marc Newson for RED Sold for $1.8 million at Sotheby’s was last modified: December 15th, 2013 by Slamchica
About Slamchica

Aleksandra Arsenovic graduated with a degree in economics and has a master degree in tourism. Since she worked as a travel agent, she has traveled around the world and developed an interest in luxurious hotels and exotic destinations. As a big fashion fan, Aleksandra loves expensive and luxury fashion items. As an editor of Extravaganzi she shares her knowledge about travels, fashion and accessories.

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