Cannes Film Festival this year celebrates its 64th edition and thanks to that, Cannes will be during this spring the most popular destination in Europe. It is a great opportunity for those designers who still didn’t have their boutique in Croisette to open it during the festival. Louis Vuitton can already boast a specialized boutique but have decided to strengthen their presence with a Pop up store on the Croisette, from May to August 2011.
The temporary store built for the special occasion will be littered with motifs of cinema and the seaside as a homage to both. The film In The Mood For Love will materialize on the walls in an abstract fan motif. Polished floors and ceiling mirrors glimmer with the light while gradations of sepia and silver put the finishing touch on this cinematic tribute. Embedded screens broadcast scenes that mingle the spirit of the French Riviera with that of Shanghai in the Twenties.
Behind the elegant stone facade overlooking the Croisette, the first section of the pop-up store presents three successive environments dedicated particularly to the Evening collections and iconic products: Cocktail Party by the Pool, Iconic Evening and Evening Grand Soir which unveil a selection of ready-to-wear, leather goods and accessories from the collections designed by Marc Jacobs, Artistic Director of Louis Vuitton. There will also be a lounge space to showcase the Maison’s watches and jewelry.
The most important thing, the shop offers products for both men and women. Louis Vuitton’s pop up store in Cannes adds a fresh feel to the retail and is able to surprise the customer.