La Prairie has just unveiled Cellular Swiss Ice Crystal Collection – a new high-end anti-ageing system that freezes time on your face. Cellular Swiss Ice Crystal Cream and Cellular Swiss Ice Crystal Dry Oil are made of two seemingly fragile plants from the Swiss Alps. This complex helps skin adjust to skin-ageing stressors, and supports cell renewal, delivering increased hydration and resilience. Also, the DNA-protecting plant power helps skin to protect itself from the visible signs of accelerated ageing, leaving skin looking younger for longer.
There are three key ingredients to the formula: Saxifraga Oppositifolia (Purple Saxifrage), Soldanella Alpina and Swiss Snow Algae (first used in La Prairie’s Cellular Power Collection). Each of them thrives and survives at the highest altitudes of the Swiss Alps, and they keep growing even through the snow and ice. Saxifraga Oppositifolia grows just below the summit of the ice-covered Dom, one of the highest mountains in Switzerland, while Soldanella Alpina grows on the lower mountain slopes in central Switzerland, up to 3,000 meters above sea level.
Complex, which transfers the properties of its key ingredients to the skin, allowing it too to become more resilient to the daily extremes of life, such as stress, anxiety, pollution, lack of sleep and travel.
La Prairie Cellular Swiss Ice Crystal Collection will be available from February 2014 in selected stores, for £217 ($355) each – 50ml cream and 30ml oil.