Last year, OLD VIRGINIA expanded its portfolio with a new honey-flavoured whiskey: OLD VIRGINIA Smooth Honey.
After the success of flavoured vodkas, the category of flavoured Bourbon whiskeys has become one of the fastest-growing spirit categories last year – lead by honey-flavoured whiskeys.
OLD VIRGINIA, an authentic Kentucky Bourbon Whiskey brand, hit the market last year with its OLD VIRGINIA Smooth Honey. Perfect balance between the aromatic power of OLD VIRGINIA Kentucky Straight Bourbon Whiskey and the smoothness of honey, this product is best enjoyed chilled, over ice or in cocktails.
First launched in Australia, a key market in this category, OLD VIRGINIA Smooth Honey has got off to a good start with already 30 000 bottles sold in 2012. But it’s only a beginning for this promising product that will soon be launched in new markets.