“Godfather” of British pop art, Sir Peter Blake, who is best known for his design of the sleeve for the Beatles’ album Sgt. Pepper’s Lonely Hearts Club Band, celebrates his 80th birthday (it was on 25th June). Especially for this occasion, one of the largest-selling single malt, the Macallan has produced a unique, limited edition art piece, The Macallan and Sir Peter Blake celebrate eight decades.
The Macallan and Sir Peter Blake celebrate eight decades is limited to 250 boxes. Each oak box is divided into eight sections (to represent eight decades in the life of Blake and also The Macallan) and contains the eight very special whiskies in 5cl miniatures ranging from 52% to 62% (The Macallan distilled from 1930 through to 2000’s). The oldest whisky in the collection is a 1937, then progressing to a 1949; 1952; 1969; 1976; 1989; 1997; 2002. Sir Peter Blake has chose a backdrop and artefact designed. Also comes with box, a small book of illustrations and text about Blake’s life. The artefacts contained within the incredible box, sourced by art director Stuart Newman following Sir Peter’s guidance, represent the four elements of water, fire, air and earth, as a direct connection to the whisky making process.
Few number of boxes will be available via The Macallan’s website, while the remaining are allocated to key markets around the world, with a guided price of $7,000, and the delivery will be by 20th July 2012.
Sir Peter Blake said about the project: “This piece is a reflection of my approach to my work, taking inspiration from the last 80 years, be it from my own art collection or my own actual work. This project has brought together an outstanding team who have truly brought this wonderful idea to life. Working with The Macallan has been great fun and this project allowed me to explore different ideas to create something special, unique and highly creative. ”
Sir Peter’s relationship with the brand goes back many years, when he designed the label which adorned the first 12 bottles of the highly collectable Macallan 1926, bottled back in 1986. For this project he has teamed up with art director, David Holmes, designer of the earliest Macallan advertising campaign and creative force behind the brand’s most recent Royal commemorative limited edition bottlings, celebrating the marriage of William and Kate in 2012 and more recently the Queen’s Diamond Jubilee.
David Cox, Director of Fine and Rare Whiskies at The Macallan, said; “Working with Sir Peter Blake and David Holmes has been a great pleasure for us at The Macallan. They have brought such flair and creativity to the project, testament to their outstanding skill and inspiration. This wonderful box is a true celebration of both The Macallan and Sir Peter Blake over the past 80 years, a work of art in its own right from one of Britain’s greatest living artists. We’ve selected whiskies which best reflect the character of our single malt through these eight decades. We are confident that it will be eagerly sought after by Macallan collectors and art enthusiasts around the world. ”