American Express has entered the private-sale travel market with a new website aimed at luxury travelers. The new Vacationist.com is an invitation-only website along the same lines as Gilt Group’s Jetsetter website, featuring private sales and exclusive rates to members only. The site launched on April 26 and is a partnership between Travel + Leisure magazine, an American Express publication, and Luxury Link, a luxury hotel website.
The site will present a number of exclusive hotel and resort offerings each week and will launch its first sales with a mix of exotic and urban destinations, including Turtle Island in Fiji, The Surrey in New York City, and The James Hotel in Chicago.
Vacationist offers exclusive luxury hotel and resort rooms available for purchase to its members at 25 to 40 percent off for limited periods of time. Each property featured on Vacationist, which will be hosted and powered by Luxury Link, will have insider tips and expert reporting by the editors of Travel + Leisure who are dedicated to helping readers access the best travel experiences. Invitees to Vacationist will initially be limited to Travel + Leisure customers and Luxury Link members.