Louis XIII teamed up with Pharell Williams to raise awareness on the subject of Global Warming. The company has recorded an exclusive track on a record made of clay from the chalky soil of the Cognac region and stored in the cellars of Louis XIII in a state-of-the-art safe specially designed by Fichet-Bauche that is only destructible when submerged in water.
And, the most important thing is that the project “100 Years”- The Song We’ll Only Hear If We Care – a unique musical composition will not be released until 2117.
Louis XIII and Pharell Williams
The only way to guarantee this original piece of music will be heard again in 2117, one century from now, is if we address the tragic consequences of global warming – if we do not change our way of living, future generations will never be able to hear this song. “100 Years” by Pharrell Williams will be out in 2117, but only #Ifwecare.
“I love the fact that Louis XIII in preserving nature for the future. Each bottle is the life achievement of generations of men and women. It’s all about legacy and transmission.” Pharrell has long been passionate about preserving our environment and how important human action is to addressing climate change.
“100 Years” premiered during a private listening party in Shanghai, where Pharrell presented the song one time only. The one hundred lucky guests in attendance were not allowed to record the once-in-a-lifetime experience, so the song remains a secret for the next century.
