Embark on a mesmerizing journey with Neely Woodson Powell, the visionary founder behind the renowned Charleston Shoe Company. It all began twenty-five years ago when Neely stumbled upon the artistry of a Mexican cobbler named Santiago. His stylish yet comfortable sandals ignited a spark in Neely, laying the foundation for what would become an iconic national brand.
From that serendipitous encounter, the Charleston Shoe Company emerged, distinguishing itself for versatile and fashionable footwear, all hand-sewn by skilled artisans in Mexico. Today, the brand boasts a nationwide presence, gracing over 20 retail stores and more than 700 boutiques that proudly carry their stylish and comfortable shoes.
What sets Charleston Shoe Company apart is Neely’s unwavering partnership with Santiago, the same cobbler who inspired her decades ago. Together, they’ve cultivated the brand’s success, expanding their team to include 60 female cobblers and empowering an additional 180 female employees.
The brand’s allure lies in its unique features, such as treaded soles, elastic straps, washability, and bold designs. These elements have garnered a devoted following across the United States, with customers appreciating the perfect blend of style and comfort.
Yet, Neely’s story goes beyond shoes; it’s a narrative of entrepreneurship and unyielding determination. Driven by her passion, Neely even enrolled in the Savannah College of Art & Design to enhance her knowledge of shoe design. Her inaugural retail store in Savannah was just the beginning, paving the way for dozens more, including iconic locations on King Street in Charleston.
Neely Woodson Powell’s journey is a testament to her charisma, determination, and, most importantly, the enduring impact of her shoes. The Charleston Shoe Company is not merely a brand; it’s a story of relentless pursuit and the triumph of passion in the world of fashion.
