In a delightful twist of fate, the Studio Underd0g x Time+Tide Hand Delivered Pizza Watches have emerged, defying the conventional origins of timepieces. Born out of an April Fool’s prank collaboration between Andrew McUtchen and Studio Underd0g founder Richard Benc, these watches now exist as a whimsical blend of humor and horology.
The Prank that Sparked it All:
The genesis of this unique timepiece traces back to an April Fool’s teaser featuring Richard revealing a pizza within a pizza box, teasing an April 1, 2023 launch date. To their surprise, the faux landing page garnered over 20,000 clicks and 800 registrations of interest. What started as a prank evolved into a reality, giving birth to the Studio Underd0g x Time+Tide Hand Delivered Pizza Watches.
Exclusivity and QR Code Entry:
Named ‘Hand Delivered,’ these watches will be exclusively available for purchase at the Time+Tide Studio in Melbourne. However, for those outside the Melbourne area, entry to this exclusive horological pizza party requires a QR code hand-delivered by either Richard or Andrew. A playful and unique approach to exclusivity in the world of watch collecting.
Design and Dimensions:
Despite its pizza-themed concept, the stainless steel case maintains a classic watch size with a diameter of 38.5mm, a thickness of 13.6mm, and a lug-to-lug span of 44.5mm. The case design balances modern aesthetics with a vintage-like lug-to-lug span, ensuring comfort on wrists of all sizes. The brushed and polished finishes, along with squared and polished pushers, showcase Studio Underd0g’s commitment to quality craftsmanship.
Dial Aesthetics:
Known for their unconventional dial designs, Studio Underd0g continues to captivate with pizza-themed dials. The ‘Pepper0ni’ and ‘Hawaiian’ variations boast a perfect gradient, transitioning from red to burnt orange and bright orange. The central dial cleverly channels line breaks in a pebbled texture, creating the illusion of six pizza slices. The outer minutes and tachymeter scale feature black printing against a backdrop color-matched to a pizza crust.
Flavors of Pizza, Flavors of Watches:
The ‘Pepper0ni’ model embraces a traditional pepperoni, mushroom, basil, and olive theme, while the ‘Hawaiian’ version features ham and pineapple, adding a rebellious touch to the design. The choice of flavors reflects Studio Underd0g’s cheeky and playful nature, catering to diverse tastes in the watch-collecting community.
Technical Specifications:
- Brand: Studio Underd0g x Time+Tide
- Model: Hand Delivered
- Reference Numbers: 01PIT & 01HPBE
- Case Dimensions: 38.5mm (D) x 13.6mm (T) x 44.5mm (LTL)
- Case Material: Stainless steel
- Water Resistance: 50 meters
- Crystal(s): Sapphire
- Dials: Pepperoni, mushroom, basil, and olive or ham and pineapple
- Lug Width: 20mm
- Bracelet: Epsom calfskin strap, steel pin buckle
- Movement: Seagull ST-1901, manual winding, column wheel chronograph
- Power Reserve: 50 hours
- Functions: Hours, minutes, small seconds, chronograph
- Price: A$1,150
Availability:
The Studio Underd0g x Time+Tide Hand Delivered is exclusively available at Time+Tide Studio or can be hand-delivered by Andrew or Richard. Price: A$1,150.
In conclusion, the Studio Underd0g x Time+Tide Hand Delivered Pizza Watches serve as a playful testament to the unpredictable and creative side of watchmaking. With a limited and exclusive release, these timepieces invite enthusiasts to embrace the unexpected and savor the unique flavor they bring to the world of horology.
