In a thrilling revival of Austin’s cultural history, the iconic Armadillo World Headquarters is making a comeback, transitioning from a legendary music venue to a multifaceted lifestyle brand. The new venture, Armadillo World, aims to celebrate the spirit and heritage of the original venue through a variety of platforms, including live events, merchandise, and a captivating documentary film.
Historical Significance: From 1970 to 1981, Armadillo World Headquarters played a pivotal role in shaping Austin’s reputation as the “live music capital of the world.” Hosting over 800 legendary artists, the venue became a melting pot of diverse music genres and a symbol of inclusion, creativity, and unity. After its final show on New Year’s Eve in 1980, Armadillo World Headquarters closed its doors, leaving behind a lasting legacy.
Cultural Collaboration with Austin FC: To kick off its reincarnation, Armadillo World Headquarters has partnered with Austin FC, Major League Soccer’s 27th professional team, in an exclusive cultural collaboration. The highlight of this collaboration is the unveiling of Austin FC’s 2024 kit, featuring a jocktag inspired by the original Armadillo World Headquarters logo and a reference to the venue’s original address on the back of the neck. The kit was revealed at an exclusive event at ACL Live, featuring headliners Asleep at the Wheel and newcomer William Beckmann.
Celebrating Austin’s Spirit: According to Austin FC President Andy Loughnane, the collaboration pays homage to the individuals and places that contributed to Austin’s vibrant spirit. The sense of camaraderie and community fostered at Armadillo World Headquarters echoes in present-day Austin, exemplified by the lively atmosphere at Q2 Stadium on an Austin FC matchday.
Documentary Film and Limited-Edition Merchandise: Armadillo World plans to unveil a feature documentary film that explores its rich history through over 200 video/audio tapes of classic performances. A new line of limited-edition retro merchandise, including vinyl recordings, has already been launched. Additionally, live music events are on the horizon, promising a nostalgic journey into Austin’s music history.
Eddie Wilson, co-founder and owner of Armadillo World Headquarters, expresses a commitment to sharing the powerful culture that shaped Austin. While the new venture may not fully replicate the original venue’s ambiance, it aims to resonate with a new generation of music and pop culture enthusiasts.
For more information and updates, visit www.armadilloworld.com.
The relaunch of Armadillo World as a lifestyle brand, coupled with the collaboration with Austin FC, marks a significant chapter in Austin’s cultural evolution. The amalgamation of music, sports, and community spirit promises a dynamic and immersive experience for both longtime fans and a new generation of enthusiasts.
