New luxury city car, Aston Martin Cygnet, is making its global debut at Harrods in Knightsbridge, the world’s most prestigious department store. The world famous store in London is playing host to a bright red production version of Aston’s first ever foray into the city car market, and it will stay there until December 11th.
Aston says the Cygnet, which is basically a re-bodied Toyota iQ, has been painted, trimmed and assembled by the same technicians that create its range of sports cars and cites Harrods’ Anything is Possible ethos as one of the reasons why it chose to display the car there. It probably also has a lot to do with the fact that the store’s wealthy and consumerist clientele is exactly who the brand expects to splash out £30,000 ($48,000) on the Cygnet.
The Aston Martin Cygnet is heavily based on the Toyota iQ and is garnished with a number of styling tweaks, such as the traditional Aston Martin front grille and in-car luxury typical of Aston Martin cars. The British automaker has not yet released technical specifications on the Cygnet, but it is believed that the three-meter long (117.5 in.) mini will keep the iQs 1.33 liter four-cylinder petrol engine with 98 hp, hooked up to a 6-speed manual or an optional CVT.
The city mini car with the Aston Martin badge will be assembled at the company’s Gaydon headquarters in Warwickshire with regular production of only 4,000 pieces per year.