AVATAR 3D Blu-ray Disc™ Highlights Exclusive Panasonic Bundle Package With VIERA® Full HD 3D Plasma TV Purchase

Instant Rebate Bundle Promotions to Feature AVATAR on Blu-ray 3D Disc, Two Pairs of Panasonic Rechargeable 3D Eyewear and Panasonic BDT-100 Blu-ray Disc™ Player

Promotion Also Offers Current Owners of Panasonic VIERA 3D TVs Opportunity to Get a Complimentary Copy of the AVATAR Blu-ray 3D Disc

SECAUCUS, N.J., Dec. 1, 2010 /PRNewswire/ — Panasonic, a worldwide leader in Full HD 3D technology, announced today that the Blu-ray 3D Disc™ version of the critically-acclaimed movie AVATAR by director James Cameron will be available exclusively with the purchase of 2010 Panasonic VIERA 3D Full HD TVs through participating retailers nationwide beginning today.

Purchase a VIERA 3D TV, Take Home a 3D System – Available at participating dealers, the Panasonic 3D Full HD Ultimate Pack (SRP $399.95) promotion features the Blu-ray 3D version of James Cameron’s AVATAR and two pairs of rechargeable Panasonic 3D Eyewear with the purchase of a Panasonic VIERA® VT Series or GT Series Full HD 3D Plasma TV. Participating dealers will also be offering a Panasonic System Solution Bundle promotion through January 1, 2011 which offers a Panasonic DMP-BDT100 3D Blu-ray Disc Player (SRP $249.95) or a $249.95 instant rebate toward the purchase of a Panasonic SC-BTT350 3D Home Theater In-A-Box (SRP $499.95) with the purchase of a Panasonic VIERA VT or GT Series Full HD 3D TV.

Both the 3D Ultimate Pack and System Solution Bundle promotions run simultaneously offering consumers a unique opportunity to take home AVATAR on Blu-ray 3D Disc, two pairs of Panasonic 3D Eyewear and a Panasonic 3D Blu-ray Disc Player as a bonus for purchasing a 2010 Panasonic VIERA Full HD 3D Plasma TV.

Panasonic Customer Loyalty Program — Panasonic is also offering current owners of 2010 VIERA Full HD 3D Plasma TVs (VT25 Series, GT25 Series, TC-P50VT20, and TC-46PGT24) who purchased their TVs between March 10, 2010 and November 30, 2010 an opportunity to receive a complimentary copy of AVATAR on Blu-ray 3D Disc™ via a mail-in request program. Complete details on the 3D Ultimate Pack, System Solution, and the Customer Loyalty Program are available at

“As a leader in Full HD 3D technology, Panasonic is proud to be the exclusive source for the debut of the blockbuster movie AVATAR on Blu-ray 3D Disc,” said Shiro Kitajima, president of Panasonic Consumer Electronics Company. “Panasonic’s line of VIERA® Full HD 3D Plasma TVs and Blu-ray 3D Disc Players are the best way to enjoy this stunning movie in crisp, clear Full HD 3D the way the movie’s creators intended it to be seen. With that in mind, Panasonic has created a series of bundle promotions designed to give consumers the opportunity to bring the immersive world of 3D and AVATAR in 3D into their homes for the holidays. We also wanted to recognize the early adopters who are so critical to new technologies with our Customer Loyalty Program so they too could enjoy AVATAR on Blu-ray 3D Disc with our compliments.”

“James Cameron advanced a new chapter of filmmaking with AVATAR, and Blu-ray effectively captured the detail, emotion and nuance of his vision,” said Mike Dunn, President Worldwide, Twentieth Century Fox Home Entertainment. “Now the stage is set to launch the immersive 3D experience for the home that’s only possible with Blu-ray 3D and has to be experienced with AVATAR. We are pleased to announce this exclusive arrangement with our partners at Panasonic, especially as they have a long history of involvement with AVATAR from its development, during the theatrical release, the Blu-ray launch and now with AVATAR on Blu-ray 3D.”

Unwrap 3D Tour — To support the new bundle promotions, Panasonic also launched today a two-week, 14-city mall tour designed to give consumers a chance to experience the immersive world of Full HD 3D Home Entertainment at major malls across the nation.

The Unwrap 3D Tour will give consumers an opportunity to experience for themselves Panasonic’s award-winning line of Full HD 3D VIERA® VT25 and GT25 Series Plasma TVs, 3D Blu-ray Disc™ players, rechargeable 3D Active Shutter Eyewear, and 3D digital imaging products including Panasonic’s first consumer 3D camcorder and the world’s first digital camera with an interchangeable 3D lens – the LUMIX GH2. The display will also feature an amazing array of 3D content including a look at scenes from AVATAR on 3D Blu-ray Disc, exciting 3D programming from DIRECTV’s suite of linear 3D TV channels, including the n3D™ Powered by Panasonic channel, and PC-based 3D video gaming from nVIDIA; all of which will be displayed in crisp, clear Full HD 3D on Panasonic VIERA® Full HD 3D Plasma TVs.

The first leg of the Panasonic Unwrap 3D Tour kicks off today through December 5 with interactive mall displays simultaneously in seven malls in seven major metro areas — New York, Philadelphia, Atlanta, Chicago, Dallas, Los Angeles, and San Francisco. The second leg of the tour runs from December 8-12 with simultaneous displays in seven additional malls located in major metro areas — Boston, Washington DC, Miami, Minneapolis, Houston, Phoenix, and Seattle. A listing of specific mall locations, dates and hours of operation can be found at

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