Luxury Mayfair hotel Claridge’s announced that Burberry’s Chief Creative Officer and CEO Christopher Bailey will be in charge to design its iconic Christmas tree. Bailey follows in the footsteps of fashion duo Domenico Dolce and Stefano Gabbana, who had that priviledge for the past two years. “Christmas is one of my favourite times of year so I was delighted to be asked to design the Claridge’s Christmas Tree – the iconic hotel celebrating a joyful time,” said Bailey.
This year’s tree, set to be unveiled on Monday November 16, will explore the concept of light and dark and comprise of more than 100 umbrellas – all of which will be finished in gold and silver metallic material.
“We wanted the tree to reflect the playfulness of the season with a little bit of the English weather thrown in. We also love the idea that the tree comes to life as guests pass by bringing a wonderful touch of festive magic to their stay.”
Also, ‘Burberry Bellboys’ will be available to help guests with their Christmas wish lists.
Burberry has enjoyed a long-standing relationship with the iconic Mayfair hotel, which is notable through its offering of heritage trench coats to its guests.