When our TV isn’t switched on, no matter how stylish and slim looks like a black box or black painting hanging on the wall or TV stand. Yves Béhar, founder of the San Francisco design studio Fuseproject wanted to change that, thus has created a television for Samsung that is indistinguishable from a framed artwork when hung on the wall. The Frame is a smart television that is designed to “disappear in the décor”.
With a magnetic bezel, owners can snap on art frames in black, white and wood veneer. And rather than turning off when you’re done watching television, the TV goes into an art mode, displaying over 100 different artworks curated by Samsung, ranging every taste from oil painting to digital art to architectural photography (with third parties able to sell their art for the platform in the future), complete with an optional digital matte that surrounds the image.
The innovative TV can be framed with different materials so that it blends into the home decor.
Samsung claims The Frame is the first display that uses sensors to adapt to its changing environment with automated brightness. This means that power isn’t wasted unnecessarily, as the television switches off when it detects that nobody is present.