Earthquake and tsunami ravaged Japan. Everyone wants to help. Gucci launches a $100 Bracelet to benefit Japan earthquake relief efforts. The charity bracelet will go on sale in Gucci stores throughout Japan tomorrow, followed by worldwide distribution in Gucci flagships stores in Europe, United States and Asia.
The bracelet features a white-red-white web that recalls the colors of the Japanese flag, the bracelet carries a medal with a message that reads, Gucci loves you. The one-size bracelet which offers three adjustable sizes is made from non-allergenic white calf leather, and a buckle is in the shape of the House’s iconic horsebit.
All proceeds from sales of the bracelet will benefit the Japanese Red Cross Society. Gucci and its parent company, PPR Luxury Group, have so far raised $3 million in donations for the Red Cross to help the victims of the Japanese earthquake. [Elite Choice]