As a true lover of tequila, Justin Timberlake teamed up with Sauza Tequila, one of the oldest and most storied houses in tequila to launch the special edition of Mexico’s famed spirit. This special premium-priced tequila called Sauza 901, is named for the time when the night gets interesting – 9:01 p.m. and a nod to Justin Timberlake’s hometown area code in Memphis, Tennessee. The new triple-distilled 100 percent agave tequila will not change in taste profile from the original 901, delivering a smooth, versatile and unique taste. Perfect for nighttime and celebratory occasions, Sauza 901 can be served straight up or on the rocks.
“Justin Timberlake is a creative powerhouse, and we couldn’t be more excited to join forces for this long-term partnership on Sauza 901,” said Bill Newlands, President North America, Beam Inc. “We look forward to driving Sauza 901 in the marketplace with the backing of Beam’s powerful marketing, sales and distribution organization. This is amazing liquid, and we believe Sauza 901 will challenge industry norms and transform the way people think about tequila.”
Sauza 901 is available in select markets now for a suggested retail price of $29.99.