Puma X-CAT DISC opens a new chapter of cooperation between automotive and sports equipment manufacturers. New sneakers was inspired by BMW GINA Light Visionary Model. Manufacturers of sports equipment are traditionally associated with automobile manufacturers. It’s been many decades since the first shoes dressed in automotive logo. Puma X-CAT DISC opens a new chapter of such cooperation.
The novelty is that for the production of shoes began to use the ideas seen on cars. Specifically Puma took the concept of the body from model of “BMW GINA Light Visionary Model,” in which the sheet metal panels utilized instead canvas. It is stretched over the structure so it function as the skin of the car. Now Puma used this idea for its new sneakers model Puma X-CAT DISC.
Of course, the point wasn’t in the mere takeover of technology and ideas from the world of motoring, but is an attractive marketing move by two German companies that have found interest in the joint market approach.
In any case, the idea is interesting and the sneakers look unusual and futuristic. Puma X-CAT DISC is “disk” classic model without laces, and a tightening in this case performs disk.
As with BMW’s concept, Puma X-CAT DISC uses a technology in which a specially perforated one-piece canvas is stretched across sneakers’ construction.