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Ray-Ban Returns To Formula One

Ray-Ban Returns To Formula One

Luxottica Group, a leader in the design, manufacture, distribution and sale of fashion, luxury and sports eyewear and owner of the iconic sunglasses brand Ray-Ban, signed a high-profile agreement as sponsor of Scuderia Ferrari, to be unveiled during the Formula One weekend in Silverstone, UK. As part of the sponsorship, the Ray-Ban logo will appear on SF16-H Ferrari’s Formula One car livery.

Ray-Ban Returns To Formula One
Ray-Ban Returns To Formula One

Mr. Sergio Marchionne, Chairman and CEO of Ferrari, commented: “Adding another prestigious brand like Ray-Ban to our livery is very gratifying for Scuderia Ferrari. This new agreement strengthens the ties between Ferrari and Luxottica, two major Italian companies with shared principles and values that are both continuously striving for excellence. I am sure that this new partnership will be satisfactory for both companies and give the team an extra boost to strive for more”.

Ray-Ban Returns To Formula One
Ray-Ban Returns To Formula One

With this sponsorship, the Ferrari racing red and the Ray-Ban red merge into one single color putting the champion eyewear brand in a prime position in Formula One.
Leonardo Del Vecchio, Luxottica Group’s Executive Chairman said: “We are celebrating today a breakthrough partnership. We are honored to become part of the Ferrari family – a brand that perfectly reflects and embodies the same characteristics that give Ray-Ban its icon status: authenticity, cultural relevance and excellence”.

Ray-Ban Returns To Formula One
Ray-Ban Returns To Formula One

This announcement marks the return of Ray Ban to Formula One with the brand having been last seen with Honda and as a personal sponsor for Jenson Button.

Ray-Ban Returns To Formula One
Ray-Ban Returns To Formula One

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Written by Slamchica

Aleksandra Arsenovic graduated with a degree in economics and has a master degree in tourism. Since she worked as a travel agent, she has traveled around the world and developed an interest in luxurious hotels and exotic destinations. As a big fashion fan, Aleksandra loves expensive and luxury fashion items. As an editor of Extravaganzi she shares her knowledge about travels, fashion and accessories.

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