Luxottica Group, a leader in the design, manufacture, distribution and sale of fashion, luxury and sports eyewear and owner of the iconic sunglasses brand Ray-Ban, signed a high-profile agreement as sponsor of Scuderia Ferrari, to be unveiled during the Formula One weekend in Silverstone, UK. As part of the sponsorship, the Ray-Ban logo will appear on SF16-H Ferrari’s Formula One car livery.
Mr. Sergio Marchionne, Chairman and CEO of Ferrari, commented: “Adding another prestigious brand like Ray-Ban to our livery is very gratifying for Scuderia Ferrari. This new agreement strengthens the ties between Ferrari and Luxottica, two major Italian companies with shared principles and values that are both continuously striving for excellence. I am sure that this new partnership will be satisfactory for both companies and give the team an extra boost to strive for more”.
With this sponsorship, the Ferrari racing red and the Ray-Ban red merge into one single color putting the champion eyewear brand in a prime position in Formula One.
Leonardo Del Vecchio, Luxottica Group’s Executive Chairman said: “We are celebrating today a breakthrough partnership. We are honored to become part of the Ferrari family – a brand that perfectly reflects and embodies the same characteristics that give Ray-Ban its icon status: authenticity, cultural relevance and excellence”.
This announcement marks the return of Ray Ban to Formula One with the brand having been last seen with Honda and as a personal sponsor for Jenson Button.