After Rihanna‘s River Island debut during London Fashion Week, popular singer entered into a deal with MAC cosmetics that will result in multiple releases later on this year. She called the collaboration a “no-brainer” in an interview with WWD after signed on to create multiple color collections for the brand. The first item to hit stores is titled RiRi Woo – a sultry flame-colored lipstick inspired by her favorite MAC red, Ruby Woo, housed in pink packaging. Four collections, labeled as RiRi MAC, will be released throughout 2013.
“When you think of makeup, the brand that pops into your mind—for something legit – is MAC,” Rihanna said. “Whatever color you want, it’s like, ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.”
A summer collection is set to include two additional lipsticks, Lustre Drops and blush, a fall line with four lipsticks, lip gloss, eye shadows and false lashes, and lastly a holiday line of 10 cheery items including nail polish and more lipstick.
“I really got to play,” Rihanna explained on the process of working with the beauty brand. “There’s so much to choose from, and you can mix different textures with different colors and different greens in different eye shadows. I learned so much about the detail of makeup and what makes things look different. What makes it apply different is really important. Every little detail is important.”
RiRi Woo will be released during Rihanna’s Diamonds Tour concerts at the Barclays Center in Brooklyn, NY, on May 4 and 5. MAC will open a pop-up shop on location to promote the release.