Marc Jacobs, has unveiled his first new design for Diet Coke cans, just one week after it was announced that this famous American fashion designer has became Diet Coke’s new creative director. This 49 years old successful man, who ranked 14th on Out Magazine’s 2012 list of “50 Most Powerful Gay Men and Women in America”, who created everything from purses to pumps, now can add Diet Coke cans to his list.
The partnership between Jacobs and famous brand emerged as a part of Diet Coke’s 30th anniversary campaign: “Sparkling Together for 30 Years.” To celebrate this anniversary, this renowned designer has created a trio of limited edition cans, with specific striking designfor each decade, the Eighties, Nineties and Noughties.
“I feel very privileged to be the new Creative Director of Diet Coke and put my stamp on the 30 th Anniversary campaign. Diet Coke is an icon… and I love an icon,” Jacobs said in a statement.
‘I Heart ’80s’ was inspired by the bright lights of Broadway and Radio City Music Hall where the zero-calorie drink first made its global debut in 1982, displays a woman in a suit and top hat. ‘I Heart ’90s’, based on glamour and “sartorial audacity,” shown by woman in pink gown, long gloves, stiletto heels and extravagant felt hat, while ‘I Heart ’00s’ is a playful and lighthearted illustration of the sporty-cool decade, represented by a chic woman with a bob, geometric stripes and a houndstooth bikini bottom.
Diet Coke released a short shirtless teaser video of Jacobs, based on it’s “Hunk” ads from the nineties.http://www.youtube.com/watch?v=tBE8pa_PhdE
Jacobs takes over from Jean Paul Gaultier who served as creative director for Diet Coke in 2012. All three designs will be available on cans and counter bottles nationwide from February 25, and all will feature an exclusive code for the chance to win a Marc Jacobs tote.