An award-winning British designer Tom Dixon OBE has created Johnnie Walker Blue Label Capsule Series encompassing a limited edition bottle, bespoke ice bucket, coaster and bottle cap. The copper accents in the Limited Edition Design are characteristic of Dixon’s contemporary designs and are also a deliberate nod to the art of whisky-making, the copper theme evoking the pot stills used during whisky distillation.
“The parallels between Johnnie Walker Master Blender Jim Beveridge and a designer might seem tenuous but when you think of it in terms of taking excellent raw materials and using patience and experimentation to extract a product with real resonance, then you can start to see the similarities. I also believe it is important not to remain static – like the Striding Man logo – with all its historic references it still looks contemporary and represents progressing forward and looking to the future. The copper stills, the oak barrels, the supreme expertise needed to produce a classic product – this was all instrumental to my thinking,” said Tom Dixon about this collaboration.
The limited edition Tom Dixon-designed Johnnie Walker Blue Label Capsule Series launched at the 2017 Milan Design Week and will be available to purchase from October 2017 in selected markets across Europe, Latin America, Africa and Asia.