Aston Martin has introduced a unique Rapide S model with the aim of supporting international GREAT Britain marketing campaign. Created by Q Department for personalization, this model has a white exterior with blue front spoiler and markings GREAT Britain & Northern Ireland. The vehicle also has a blue inserts on the holes in the front wing, colored Aston Martin markings, as well as silver colored circles on the body.
The interior of this model has received some criticism because the treatment, blue on blue is not the best solution. In addition, the vehicle has a piano black ornaments made of wood, white contrasting stitches, and red Aston Martin logo on the seats.