Only Watch Humanitarian Auctions will be held in Geneva on November 11 this year, and for this occasion, the TAG Heuer brand presents a unique, special set that will be auctioned off … Part of the set is the new TAG Heuer Connected Modular 45, as well as the prestigious Heuer-02 module. A unique experience will also be part of this package: lunch for four people with Jean Claude Bever, CEO of the TAG Heuer brand and the president of the LVMH watch division, to discuss the evolution of the watch industry over the past 20 years, as well as the challenges brought by the future.
The seventh edition of Only Watch charity auction, organized by the Monegasque Association that fights against muscular dystrophy and the Monaco Yacht Show, will be held on November 11 this year. With over €25 million collected since 2005, Only Watch is one of the biggest actions of this type, which takes a special place in the calendar of lovers of unique watches.
TAG Heuer brand is very proud to support this campaign by donating a unique special edition, featuring the new TAG Heuer Connected Modular 45, its accessories and the Heuer-02 Tourbillon module. Both the watch and the module are presented in the colors of the auction – black and vibrantly yellow.
Connected Modular 45 is the first modular TAG Heuer luxury watch, with Swiss Made features. Only Watch version of this watch is paired with a yellow belt and base. It is a true luxurious Swiss watch, designed and developed in Switzerland by this brand, in cooperation with Intel: it is waterproof to a depth of 50 meters, has a GPS, NFC sensor for payment, a premium AMOLED high definition display and A range of infinitely adjustable TAG Heuer dials. It has all the latest features of Android Wear 2.0 generation, as well as the new TAG Heuer Companion application, which allows you to personalize your watch.
TAG Heuer Connected Modular 45 has an original concept that is completely new in the field of smart watches: its smart module can be replaced by Haute Horlogerie with a mechanical module, which has three hands and a chronograph with a COSC certificate. The exclusive edition of this model for the Only Watch auction includes a chronograph module, which is decorated with yellow hands, indexes and accents, making it unique. The back of the watch contains the engraved “Only Watch 7th edition – 2017” with the number “Only Watch 1/1”, which further emphasizes the exclusivity of this unique model.
Heuer-02T COSC Chronograph Tourbillon mechanism is designed and developed entirely by the TAG Heuer brand and its experts. The mechanism that is skeletonized and contains a small inertia turbine is designed from carbon and titanium and is currently the only one on the market. It consists of 284 components, it has a diameter of 31 mm, a thickness of 6.9 mm and a frequency of 4 Hz, with an energy reserve of 65 hours.
Its design, deliberately designed with the strategic goal of reaching a price of less than 15,000 CHF, was originally introduced in 2015. In order to achieve this goal, each team that worked on the production of this model (engineers, watchmakers, designers, production and procurement) were part of the process that optimized the costs of each stage of development.
Thanks to this synergy, the challenge was successfully won, and the watch was first presented at the jewelry and watch exhibition in Basel, 2016. In the Swiss watchmaking industry, the price of 14,900 CHF for the turbine watch is very favorable, and it has also made Jean-Claude Bever the desire to find the TAG Heuer brand as the market leader for affordable luxury.