The Russian liquor producer Ladoga Group has found an interesting way for selling its Imperial vodka, offering the clear spirit in golden Fabergé egg.
Allegedly, the vodka’s recipe originates in 1721, when it was created to impress Russian Tsar Peter the Great. The 12-times-distilled royal Russian vodka is made using wheat and rye from central and southern Russia, and water from Ladoga Lake, the largest freshwater lake in Europe.
The egg is made of metal alloy coated in gold enamel and decorated with 24-carat gold gilding and blue, red and green crystals. The entire package includes a 75cl decanter of Imperial Collection vodka and four Venetian glasses, and can be yours for €1,600 ($1,850). If that is too much for you, you can opt for a silver or a green egg and in that case you just need $1,160.
Still, Ladoga Group is currently the best-selling vodka brand in Russian airports, and expects its success to roll through airports worldwide. The company produces 1,200 eggs a year in a range of colours, 20% of which are sold in the travel retail sphere. The coloured eggs cost €1,000 each.